Explore the current global landscape of entrepreneurship, identifying key trends, emerging markets, and the challenges faced by entrepreneurs in different regions. Discuss how technology, regulatory environments, and socio-economic factors are influencing entrepreneurial opportunities.
Examine the nuances of marketing in diverse cultural contexts, and the strategies entrepreneurs can use to effectively communicate and sell products/services across different international markets. Case studies of successful global marketing campaigns will be discussed.
Discuss the essential factors entrepreneurs must consider when scaling their business to international markets, including market entry strategies, partnerships, and supply chain management. Insights on overcoming language barriers, navigating regulations, and adapting products for new cultures.
11:40 AM - 12:30AM
Focus on the role of technology in revolutionizing international marketing strategies. Topics may include the use of AI, machine learning, big data, and digital marketing tools to gain insights into customer behavior, optimize marketing efforts, and enhance brand recognition globally.
Investigate how social media platforms serve as critical tools for entrepreneurs looking to build brand awareness and engage with international audiences. The session will cover platform-specific strategies, influencer marketing, and managing global social media presence.
01:50 PM - 02:20 PM
Discuss effective methods of conducting market research when planning to enter foreign markets. Key topics include understanding local consumer behavior, competitor analysis, and using data to make informed decisions about product localization, pricing strategies, and market demand.
03:00 PM - 03:30 PM
A look into different funding mechanisms for international entrepreneurs, including venture capital, crowdfunding, angel investors, and government grants. How to attract international investors and manage cross-border financial considerations and risks.
Explore the importance of adaptability and resilience in entrepreneurship, particularly when expanding into international markets. Discuss how entrepreneurs can manage the uncertainties of political instability, economic volatility, and cultural differences while maintaining business growth.
In today's rapidly evolving business landscape, effective supply chain management has become a cornerstone of success. Organizations must continuously adapt and optimize their supply chain processes to remain competitive.
This panel of industry practitioners will explore some of the latest tools and strategies that can help organizations remain competitive in the market through superior supply chain management. The panelists will discuss tools in the areas of procurement and sourcing, logistics, and inventory management
Generative AI (Gen AI) technologies can generate new derived versions of content, strategies, designs, and methods by learning from large repositories of original source content. Gen AI has profound business impacts, including on content discovery, creation, authenticity, and regulations; automation of human work; and customer and employee experiences.
The speaker will lead a discussion on Generative AI and its potential use in sourcing and procurement by automating tasks, predictive analytics, and generating documents. He will share a few specific examples of implementation possibilities for engaging business partners, spend management, functional and risk management.
05:00 PM
09:00 AM - 09:10 AM
Analyzing the ethical challenges faced by entrepreneurs when expanding into international markets. Topics include labor practices, environmental impact, cultural sensitivity, and ethical marketing. The discussion will also explore how ethical business practices can create sustainable success.
Debate the balance between adapting products to fit local preferences (localization) and maintaining a standardized global brand (globalization). Which strategy leads to better market penetration and customer loyalty in international markets? Case studies will be used to illustrate both approaches.
10:50 AM - 11:40 AM
Warren Bennis said, “The factory of the future will have only two employees — a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment.” Today’s reality is much different. More people are needed and the interfaces between humans and machines are morphing. This session will focus on the human. How is the future of work changing in factories and workers are becoming more connected and augmented with new technologies? What can you do now?
11:40 AM - 12:30AM
Explore the principles of building a globally recognized brand. Topics will include brand identity, storytelling, and the challenges of maintaining brand consistency across various cultures and regions while tailoring messaging for local audiences.
01:10 PM - 01:50 PM
Investigate the role of international networks and entrepreneurial ecosystems in fostering business growth. This session will discuss how to connect with global mentors, investors, and peers to support expansion into new markets.
01:50 PM - 02:20 PM
A session on leveraging digital tools and platforms to enhance the global competitiveness of entrepreneurial ventures. Discuss the role of e-commerce, digital marketing, and global payment systems in supporting international business growth.
03:00 PM - 03:30 PM
Most software vendors in the manufacturing operations market have sprinkled the term "composable" liberally in their marketing material, and some have produced what could be considered at least partly composable solutions. However, the manufacturer's ability to adopt composability's business process and cultural side is the real key to success.
03:30 PM - 04:00 PM
Macro factors that impact consumer product supply chains may be unique versus other industries. Snack on the top trends and insights in the industry that will help shape CSCO's strategies. These are the trends you need to know to grow your business, prepare for and predict future risk, and hear what other similar companies have done to transform and mature their digital solutions.
How many distribution centers does my competitor have? That is the wrong question to ask. It isn't useful, and at worst, it is dangerous. While learning from others is vital, it is essential to ask the right benchmarking questions to ensure that the information is useful, not dangerous. During this session, attendees will discover useful questions for logistics network benchmarking, but also those questions that will provide potentially dangerous insights.
Organizations that continue to rely on ad-hoc, manual fulfillment decision-making processes risk becoming obsolete quickly. Leading organizations are leveraging advanced analytics and emerging technology to automate critical fulfillment decisions. In this session, we provide insights into specific use cases and how to begin a culture of analytics.
05:00 PM
09:00 AM - 09:10 AM
09:10 AM - 09:50 AM
Focus on the distinct challenges and opportunities presented by emerging markets. Topics may include infrastructure gaps, the regulatory environment, local talent pools, and how entrepreneurs can tailor their strategies to succeed in these rapidly evolving regions.
Explore how consumer behavior differs across global markets, and the impact this has on entrepreneurship. The session will cover changing preferences, purchasing patterns, and cultural influences that shape decision-making in different regions of the world.
10:30 AM - 11:20AM
11:20 AM - 12:00 PM
Discuss the importance of intellectual property protection when taking a business into international markets. This includes patenting, trademark laws, and managing legal risks when dealing with different countries’ legal systems.
Examine the growing importance of sustainability in entrepreneurship and international marketing. Discuss how businesses can incorporate eco-friendly practices and communicate these efforts effectively to global audiences, building a positive brand reputation.
Introduce the concept of agile marketing, and how it can help entrepreneurs respond quickly to market changes, especially when working across different international markets. Explore tools and strategies to stay nimble and adjust campaigns in real-time.
01:20 PM - 02:00 PM
A discussion on how international trade agreements, tariffs, and economic policies influence entrepreneurial ventures, especially in terms of market access, supply chain management, and pricing strategies. Insights into navigating these challenges to maximize opportunities.
A low-cost network is the network of yesterday. The network of tomorrow must balance many objectives in addition to cost. Objectives include sustainability, resilience, the ability to support the circular economy and mitigating geopolitical risk, to name just a few. This session will discuss the new reality of determining the optimal manufacturing network, ensuring that it is not overfitting to a singular objective, such as cost or derisking, but that it is a balanced network fit for the future.
05:30 PM - 09:00 PM
09:00 PM
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