Analyzing the ethical challenges faced by entrepreneurs when expanding into international markets. Topics include labor practices, environmental impact, cultural sensitivity, and ethical marketing. The discussion will also explore how ethical business practices can create sustainable success.

Debate the balance between adapting products to fit local preferences (localization) and maintaining a standardized global brand (globalization). Which strategy leads to better market penetration and customer loyalty in international markets? Case studies will be used to illustrate both approaches.

Warren Bennis said, “The factory of the future will have only two employees — a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment.” Today’s reality is much different. More people are needed and the interfaces between humans and machines are morphing. This session will focus on the human. How is the future of work changing in factories and workers are becoming more connected and augmented with new technologies? What can you do now?

Explore the principles of building a globally recognized brand. Topics will include brand identity, storytelling, and the challenges of maintaining brand consistency across various cultures and regions while tailoring messaging for local audiences.

Focus on the distinct challenges and opportunities presented by emerging markets. Topics may include infrastructure gaps, the regulatory environment, local talent pools, and how entrepreneurs can tailor their strategies to succeed in these rapidly evolving regions.

Explore how consumer behavior differs across global markets, and the impact this has on entrepreneurship. The session will cover changing preferences, purchasing patterns, and cultural influences that shape decision-making in different regions of the world.

Discuss the importance of intellectual property protection when taking a business into international markets. This includes patenting, trademark laws, and managing legal risks when dealing with different countries’ legal systems.

Examine the growing importance of sustainability in entrepreneurship and international marketing. Discuss how businesses can incorporate eco-friendly practices and communicate these efforts effectively to global audiences, building a positive brand reputation.

The conference program ends with a visit to some interesting attraction centers. The places to be visited are listed below.

*Railroad Square Art District

*Railroad Square Art District

Florida State Capitol