The Global Coalition of Small-Scale Businesses, GCSSB, has worked for more than 15 years to build a better world and a more inclusive economy. We engage, partner with and empower people to have a greater say in their futures and more equitable access to economic opportunities. We achieve this vision through collaborative partnerships in development, advocacy, public awareness and thought leadership.
On behalf of The Global Coalition of Small-Scale Businesses, we invite you to a four day ‘Global Conference on Entrepreneurship and International Marketing’ which will be held in Jacksonville Florida from 5th to 8th June, 2024
Designed to bring together thought leaders from the public, private and social sectors to discuss how partnering across traditional divides can lead to more efficient and innovative transformations.
The target audience for this conference will be research scholars, academicians, planners, policy makers, practitioners, consultants, and students
Senior Vice President, M&A and Ventures Redwood Logistics
Founder/CEO Popstart/QBExpress
Vice President of Sales, Tyk Technologies
Founder of SBC Consulting
Chief Marketing Officer, Protective Life Corporation.
CEO, Butterball Farms
Sr. Director of Logistics IPC Subway
R&D Director - Reckitt Nutrition
Explore the current global landscape of entrepreneurship, identifying key trends, emerging markets, and the challenges faced by entrepreneurs in different regions. Discuss how technology, regulatory environments, and socio-economic factors are influencing entrepreneurial opportunities.
Examine the nuances of marketing in diverse cultural contexts, and the strategies entrepreneurs can use to effectively communicate and sell products/services across different international markets. Case studies of successful global marketing campaigns will be discussed.
Discuss the essential factors entrepreneurs must consider when scaling their business to international markets, including market entry strategies, partnerships, and supply chain management. Insights on overcoming language barriers, navigating regulations, and adapting products for new cultures.
11:40 AM - 12:30AM
09:00 AM - 09:10 AM
Analyzing the ethical challenges faced by entrepreneurs when expanding into international markets. Topics include labor practices, environmental impact, cultural sensitivity, and ethical marketing. The discussion will also explore how ethical business practices can create sustainable success.
Debate the balance between adapting products to fit local preferences (localization) and maintaining a standardized global brand (globalization). Which strategy leads to better market penetration and customer loyalty in international markets? Case studies will be used to illustrate both approaches.
10:50 AM - 11:40 AM
Warren Bennis said, “The factory of the future will have only two employees — a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment.” Today’s reality is much different. More people are needed and the interfaces between humans and machines are morphing. This session will focus on the human. How is the future of work changing in factories and workers are becoming more connected and augmented with new technologies? What can you do now?
11:40 AM - 12:30AM
Explore the principles of building a globally recognized brand. Topics will include brand identity, storytelling, and the challenges of maintaining brand consistency across various cultures and regions while tailoring messaging for local audiences.
09:00 AM - 09:10 AM
09:10 AM - 09:50 AM
Focus on the distinct challenges and opportunities presented by emerging markets. Topics may include infrastructure gaps, the regulatory environment, local talent pools, and how entrepreneurs can tailor their strategies to succeed in these rapidly evolving regions.
Explore how consumer behavior differs across global markets, and the impact this has on entrepreneurship. The session will cover changing preferences, purchasing patterns, and cultural influences that shape decision-making in different regions of the world.
10:30 AM - 11:20AM
11:20 AM - 12:00 PM
Discuss the importance of intellectual property protection when taking a business into international markets. This includes patenting, trademark laws, and managing legal risks when dealing with different countries’ legal systems.
Examine the growing importance of sustainability in entrepreneurship and international marketing. Discuss how businesses can incorporate eco-friendly practices and communicate these efforts effectively to global audiences, building a positive brand reputation.
Kindly complete your registration process as soon as possible so that your participation can be confirmed.
Register Now
The Global Coalition of Small-Scale Businesses, GCSSB, has worked for more than 15 years to build a better world and a more inclusive economy. We engage, partner with and empower people to have a greater say in their futures and more equitable access to economic opportunities.
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